Our Focus
Automotive Software
Software in the center of vehicle Development
The automotive industry is undergoing a transformative shift, with software now at the heart of the customer experience and vehicle development.
Driven by advancements in Software Defined Vehicles (SDVs), AI-enhanced development tools, and increasing demand for software-based features. These trends unlock new applications and opportunities, such as:
- New Revenue Models through Software
The transition to SDVs introduces innovative business models, such as subscription-based services and on-demand feature upgrades. This approach enables OEMs to monetize vehicles and features long after the initial sale, strengthening customer relationships and opening up new revenue streams.
- Reduced Time to Market
Features like Over-the-Air (OTA) updates allow OEMs to release vehicles with varying levels of software quality and maturity at SOP, with the capability to enhance the software and features post-launch. Additionally, AI plays a significant role in advancing vehicle development software and refining data models, accelerating the development process.
- Demand for Advanced Vehicle Features and In-Car Entertainment
Customers increasingly demand more connected experiences from their vehicles, seeking seamless integration with broader digital ecosystems, including infrastructure, other vehicles, and cloud services. This interconnectedness offers access to enhanced in-car entertainment, advanced driver-assist features, and predictive maintenance, all of which elevate the overall user experience.
- Separation of Hardware and Software
Software Defined Vehicles are paving the way with Skateboard Architectures and hardware standardization. Most OEMs already build multiple EV models on a single powertrain platform, and by extending this approach across the vehicle’s entire hardware, manufacturers can reduce complexity and lower costs. This separation between hardware and software enables OEMs to retain consistent hardware while differentiating their vehicles by updating the software for each model and trim level, including features such as power levels.
Case Studies
Case Studies
Defining a 3D printed vehicle brand
Growing into new opportunities in e-mobility
Going public - success factors and prerequisites
Developing a new car in 36 months?
How to make automotive ready for software?
How to win the ADAS engineering challenge?
How to increase engineering efficiency by 20%?
Future-proofing a vehicle steering system
Cost optimisation for heavy-duty trucks
Product portfolio development for a supplier of current sensors
"Crafting strategies that lead to sustained competitive advantage"
Dr. Oliver Spreitzer
Partner
